Target Sale Price Calculator
Know exactly what price to list at to hit your profit goal. Enter your costs and desired profit, and we'll calculate the minimum listing price.
$Profit Goal
How much profit do you want to make on this sale?
1Your Costs
What you paid for the card
Your actual shipping expense
2Platform & Fees
3Shipping Strategy
List At
Adjust inputs to meet profit goal
Breakdown
Quick Tips
- •Free shipping often converts better but requires higher list price
- •eBay Store subscribers save ~1% on final value fees
- •Round up to a clean price point (e.g., $49.99)
- •Use "Custom Platform" for COMC, Mercari, or local sales
Most fee calculators tell you the profit after you pick a price. This one runs the math in reverse: you start with the profit you want, and it tells you the exact price to list the card at — with the platform’s fees and your shipping already baked in.
Set a target in dollars or as a percentage of your costs, choose eBay, Whatnot, or a custom marketplace, and pick your shipping strategy. The calculator solves for your minimum list price and verifies that, after every fee, you still clear your goal. It’s the fastest way to price a card right the first time.
How to use the target price calculator
- 1
Set your profit goal. Choose a dollar amount or a percentage of your costs, and enter how much profit you want.
- 2
Enter your costs. Add what you paid for the card and your shipping expense.
- 3
Pick the platform and shipping. Select eBay (Individual or Store), Whatnot, or a custom fee, and choose free or buyer-paid shipping.
- 4
Read the list price. See the exact price to list at, plus a check confirming it hits your target profit after all fees.
Frequently asked questions
How do I price a card to make a specific profit?
Work backward: your list price has to cover the item cost, your shipping, the platform’s fees, and your target profit — all at once. Because fees are charged on the price you set, it takes a little algebra. This tool solves it for eBay, Whatnot, or any custom fee rate and gives you the exact number.
Should I offer free shipping or charge the buyer?
Free shipping often converts better, but it requires a higher list price because the platform charges fees on the full amount the buyer pays. Toggle between free and buyer-paid shipping to see how each strategy changes the price you need to list at for the same profit.
Does it account for eBay Store rates and Promoted Listings?
Yes. Choose Individual or Store to switch the base final value fee, and enter a Promoted Listings rate to fold the ad cost into the target price. The result already nets out to your goal after those fees.
Can I use it for Mercari, COMC, or local sales?
Yes — select Custom Platform and enter the total fee percentage that marketplace charges (or 0% for a cash/local sale). The calculator then solves for the list price that hits your profit goal under that fee.